CCELL is a major player in the portable vaporizer industry and one of the largest brands under their publicly traded parent company, Shenzhen Smoore Technology. CCELL's cartridges and vaporizers have gained massive popularity in the United States legal cannabis market, where the brand’s products are carried in most major dispensaries. Their social media accounts attract thousands of engaged fans every month.
Having a very large customer base and brand recognition in the US, CCELL has a constant need to create relatable lifestyle content for their overseas social media accounts and website. The physical surroundings and local culture in CCELL’s home country of China do not make this task easy, so the brand frequently looks outward for content creators.
As Somos has many China-based clients with similar needs and is constantly creating photo and video content in the United States, we were a natural fit to work with CCELL on a photoshoot showcasing the CCELL Palm, Dart and Silo vaporizers.
Somos’ Shenzhen-based creative team worked closely with CCELL’s in-house staff to create a detailed photoshoot brief, in addition to coordinating with our photographers in the US to arrange models and locations in Denver, Colorado.
In order to showcase CCELL vaporizers being used in real life scenarios with models resembling the brand’s target audience, our shoots took place over two days in several locations throughout Denver. Our locations included several parks, a pristine lakeside location, skate park, and a rugged mountain trail.
The final result was over 100 high quality, edited images formatted for use on the brand's Instagram account and website, which the brand continues to achieve high engagement on their social media accounts, and brand website. In addition to being a great win-win partnership for everyone, both teams had a lot of fun planning and executing these shoots. We look forward to working with the CCELL team in the future!